‘Magic’ in Finnish, Taika lets you choose from a variety of bold and enchanting pieces. Haapaniemi’s illustrations inspire your own imagination and storytelling. These fascinating designs gradually reveal their details and layers of meaning to the viewer. The magical pattern created by Klaus Haapaniemi has been combined with the shape of Aika-series designed by Heikki Orvola.
In the beginning of 2014 Taika has expanded to home interior with new textiles - the Taika owl has landed on the merino wool cushion covers and a throw in a more laid-back fashion than in the crockery.
Taika Siimes is a fresh pattern, that combines new Taika characters in green and pink colours. Siimes, 'Shade' in Finnish, refers to the place where animals take a rest from the sun, on a hot summer day.